Friluftsfrämjandet is a nationwide Swedish non-profit organization organizing guided outdoor activities in a number of areas for its members and 2017 they celebrated 125 years. We got the honor to look at how the company could strengthen its brand through animation. 
Illustrator, AD and animator: Björn Assedahl
Producer, AD and animator: Pär Söderlund

Animatics for Friluftsfrämjandet

Styleframes, second version
(made by Björn Assedahl)

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